Thursday, May 24, 2012

Marketing Insecurity- boob job

The following set of photos is from the book, "Venus Envy - A History Of Cosmetic Surgery"', by Elizabeth Haiken. Her source for the photo spread is the book "Beauty Surgeon" by Dr. Robert Alan Franklyn.

By the way, the term "insecurity complex" was popularized by Alfred Adler in the twenties. What a great marketing tool! The idea of an "insecurity complex" was also a way for plastic surgeons to justify their trade in terms of surgery for "beautification" rather than to repair injuries.

So, the "insecurity complex" is NOT an ancient idea, it's relatively new. An idea that works extremely well in this consumer society.

This particular spread is distasteful, to me, because even though she finds her "true love" as a result of her renewed confidence because of her enlarged breasts... AND her new love swears that he would love her just as much with a flat chest... the author points out that they did, indeed, meet at the beach...!!

The author also wonders if she had contemplated suicide! Egads.





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